We are living in a human centric world where human values are the core of social and cultural relationships. Or are they? While human values seem to be in the center of our social projects, economical thought has been the driver of them. The result of this is a substitution of the concepts of value and currency.
So no wonder that now we are living in a world where human attention is gradually becoming the strongest currency. With informational abundance coming in all forms and from an infinite number of sources, your attention is constantly diverted, leading to exhaustion. Today many studies show people struggle to focus and hold their attention. And this concerns not only the consumption of information, but also human interaction.
Just think about it – how often do you have a conversation with a friend or a colleague while checking messages on your phone? Yes, we are having conversations all the time – in real life, via messenger, social media, but how engaged are we?
The current state of social media is another great example of how attention is becoming superficial and shallow. From having involved conversations with likeminded people, we shifted to more popular platforms, where one can easily have lots of friends, receive likes and even comments, consisting mostly of emojis and gifs. When was the last time you had an engaged conversation on one of your friend’s posts?
These changes result in a big challenge to form true and genuine relationships in the modern world. People are becoming overprotective of their attention span, as so many of us have succeeded in the art of “grabbing” it, both for personal and business needs. In order to build a relationship, it’s not enough to grab attention, you need to actually involve and engage your partner in a meaningful and mutually beneficial interaction.
The same applies to businesses and brands, who want to have actionable relationships with their customers. Instead most current advertisements, especially online, are mainly focused on driving traffic to a specific location. Attention has become a commodity – you grab it and try to motivate your potential customer to take action, which is to make a click. The same applies to offline ads, which are more and more often also used to direct an audience to an online platform. No interaction or engagement. Just pure trafficking.
With an eyezon shoppable ad, the very person the advertisement is aiming to engage, the consumer, is actually included in the communication. Not as an object but as a participant actively creating the engagement. Transforming every piece of brand communication into a sales and transaction instrument.
According to Small Biz Trends the average person sees between 6,500-11,000 ads every single day. The way ads are created today, it’s nearly impossible to provide consumers the personalized experience they desire while also being sensitive to increased privacy concerns. The industry is growing at unprecedented levels, digital advertising amounted to $378.16 billion in 2020 and is estimated to reach $645.8 billion in 2024 (Statista). For businesses, this means enormous investments are required to keep up with increasingly expensive customer acquisition costs. Providing a personalized advertising experience for every customer becomes unaffordable.
That’s where eyezon shoppable ads come into play, totally redefining traditional thinking around what ads can provide to your customers. With an eyezon shoppable ad, the very person the advertisement is aiming to engage, the consumer, is actually included in the communication. Not as an object but as a participant actively creating the engagement. Transforming every piece of brand communication into a sales and transaction instrument.
How? Because shoppable ads started like everything else at eyezon, with the product, live on-demand video streaming at the center. Already being used to connect with consumers interested in learning more about a brand or product, shoppable ads can instead apply on-demand live streaming technology to any stage of the customer journey and skyrocket the process into conversion. This also includes the post-purchase phase, when customers can be inspired to repurchase, buy a complementary product, or receive personalized usage advice from a trusted source - the sales representative.
Eyezon’s digital transformation sandbox, applied to advertisements, offers businesses direct access to consumers through one entry point. Meeting consumers where they already are, providing a personalized on-demand shopping experience and converting streams to sales.
Ads can be placed anywhere, online, or offline, including banners, native advertising in articles, emails, contextual advertising, Youtube previews, even QR codes, connecting customers instantly with a sales representative through live streaming. Rather than being re-directed away from their current virtual location to an alternative site, clicking the ad offers consumers a personalized, on-demand live stream on the same platform. Customers can meet with a brand representative, view products live, ask questions, and make a purchase - all in one place.
Shoppable ads are a touch point agnostic tool, transforming any touch point from an interaction to a transaction. Eyezon’s digital transformation sandbox, applied to advertisements, offers businesses direct access to consumers through one entry point.
Meeting consumers where they already are, providing a personalized on-demand shopping experience and converting streams to sales. The revolution starts now.