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10.01.2022 | 7 minute read

eyezon this: Features for More Engaging, Interactive and Lucrative Streams

Anyone who has used eyezon knows that it is more than just a live streaming app. It is a digital transformation sandbox offering businesses an unlimited number of opportunities for connecting with their customers on a deeper level during all stages of the buying process. More information on eyezon usage scenarios can be found here.

Transformation is at the core of what we do at eyezon and as a result, the product is always evolving to become even better. The eyezon team is constantly adding new and exciting features to improve customers’ virtual shopping experiences and help businesses anticipate and respond to their client’s needs.

eyezon ads

eyezon ads for social media are revolutionizing social media advertisements and creating an opportunity for consumers to go beyond the ad and see products live. Users will be amazed when they realize that by simply clicking an advertised product that catches their eye, they will be instantly transported in-store, to connect with a knowledgeable sales associate.

eyezon ads for social media make launching a new ad campaign as easy as copying and pasting. Instantly scalable, businesses just need to add the eyezon “see live” button to their ads on social media to seamlessly connect potential customers with sales representatives via live streaming. For customers, the stream takes place on the same social media platform, making it a minimal-effort but highly engaging experience. Just minutes after viewing the ad, from the comfort of home, customers can enjoy a personalized, captivating shopping experience that will leave a lasting impression and a stronger bond with a brand.

Co-op shopping

We understand people and we know how they like to shop. That’s why eyezon introduced the additional feature of inviting your friends and family to shop together through live streaming. We want to make online shopping as fun, engaging and human-centric as it is in the physical world. The eyezon co-op feature allows eCommerce customers to invite up to 5 friends to join their personal on-demand live stream with a sales representative. Because everything is more fun when shared with friends and family. Especially shopping.

Draw on screen

eyezon is more than just an on-demand live streaming product, it is a digital transformation sandbox. We want to encourage businesses and their customers to be creative, bold and playful.

Which is why, to make personalized live streaming shopping sessions as close to real life as possible, we added the function of drawing on screen. It makes it easier for customers to give hints or directions to sales representatives about which model they’d like to see live, a specific part of the product they’d like to view up close or an area of the store they’d like to explore next. Customers can use it to draw something specific they are looking for, such as a style of shoe, or just to add a heart or smiley face to a product they love. Adding a playful element to the online shopping experience and providing customers an additional way to express themselves. Building a masterpiece with eyezon, not just for businesses but customers too.

Add to cart

Every consumer has enjoyed the luxurious experience of shopping in a brick & mortar store, receiving personalized recommendations from a sales representative, reviewing various buying options and after making a decision, having your purchase brought to the register for you by a helpful sales representative. 

What if this exact experience could be replicated for online shopping? During an eyezon on-demand one-on-one live stream, sales representatives, after the customer has made a purchase decision, can send an “add to cart” notification directly to the customer.  As quick as a click, the customer can make the online purchase. It ensures the correct item is purchased and provides customers an additional convenience that shortens the consideration process. 

Passing requests

One of the greatest advantages of live streaming for businesses is the opportunity to offer customers the best possible virtual shopping experience every time. Large corporations may not be able to control during in-person shopping experiences what sales representative is working in-store or what products are available for viewing. However, during a virtual shopping experience, streamers can use the “pass request” feature on the eyezon platform to send the stream request to the most knowledgeable representative. This ensures customers have access to the most qualified sales representative and can view the product they are interested in every single time. For customers, this can mean finishing a stream in one store location with one sales representative and then visiting another location to view a different product all during the same stream. Like visiting several different stores at once but all from the comfort of home.

Shopping by appointment

For industries offering complex or expensive products/services such as real estate, luxury goods, automotive, hospitality, etc. connecting with customers has always been a more time-consuming and complex process. Using the eyezon platform, interested customers can make an appointment in advance for a one-on-one live stream at their convenience simply by providing their contact information. The confirmed appointment will be added to the customer’s calendar so they won’t forget, and they will receive a notification when it’s time to join the stream.  A one-on-one live stream provides customers a luxurious, personalized shopping experience from the comfort of their own home, instilling greater confidence in making a complex or expensive purchase virtually. Businesses will receive contact information from the interested customers and have increased time to prepare in advance for the stream. This may include ensuring a streamer is available to show a specific car model or a vacant hotel room is available for viewing. Industries that face the most challenges establishing virtual connections can provide customers the personalized shopping experience they crave but instead through live streaming.