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18.03.2021 | 3 minute read

Eyezon: human experience on-demand

“Eyezon is so much more than an app or a single tool. It's a highly balanced and fastly growing service ecosystem with three tightly interconnected components - the widget, the app, and the control panel.”

Take a look at your smartphone menu. Today everyone has from 10 to infinity of different apps for literally everything. Whatever you want, whatever you do – there’s probably an app for it, and that really makes our life experience easier. The more complex and multifunctional the app, the better. 


Eyezon is so much more than an app or a single tool. It's a highly balanced and fastly growing service ecosystem with three tightly interconnected components - the widget, the app, and the control panel. These three seamlessly and in real-time connect the three most important stakeholders of Eyezon experience - your customers, your shop assistants and your ecomm team. The heart & soul of all functionality and user experience we create for all three of them is a dynamic and rich human connection. And no matter what we do to improve any aspect of the experience, we never forget that the way in which it is employed, operated, and scaled, has to stay as simple, easy and organic as possible. And this is exactly what made Eyezon so eagerly picked up and used in our pilot market in such a short time and in extremely harsh market conditions of 2020.


Today’s market is overly competitive, and e-comm has been showing spectacular growth. We have come to the point when brands can't rely only on technologies and big data to help them win over their online and offline customers. Rapid developments in high tech have led to near-universal access to technology - it has become “the great equalizer”. So today brands need to rethink their strategies and learn how to differentiate themselves in order to win the hearts of their customers. And that's where human experience comes into play. Brands need to shift from personalized to personal marketing.

“To implement a successful human experience strategy it is essential to treat customers as individuals whose paths are yet uncharted. Personal on-demand approach allows every customer  to feel special - the experience we are all familiar with from physical shopping.”


No machine has learnt yet to interact and build genuine human connections like humans do. According to a recent study, disclosure of machine identity in the sales conversation with a customer reduces purchase rates by more than 79.9%. It turns out that when customers know the conversational partner is not a human, they are curt and purchase less because they perceive non-human as less knowledgeable and less empathetic.


To implement a successful human experience strategy it is essential to treat customers as individuals whose paths are yet uncharted. Personal on-demand approach allows every customer  to feel special - the experience we are all familiar with from physical shopping.

Online purchasing grows. People are overloaded with information. When shopping online we all search for simplicity and easiness. And only the tailored on-demand one-to-one interaction with a professional shop assistant can give us that. 

 

We hear how marketers say that human experience is now a new premium or even a luxury. But we don't think so. Human experience is basic and fundamental. It was only the matter of bridging together the right idea with the right technology to develop a tool which allows businesses of any scale and geography to integrate a  human-centric approach in their customers' online purchase journey. 

In spite of a lot of scepticism, we have been standing for a more natural, human and seamless customer journey from traction to transaction, believing that we are creating a tool with very universal appeal.

“In just 8 months since the launch, Eyezon was adopted and fully implemented in a wide range of retail categories – from digital tech and home appliances, apparel and jewelry, to DIY, furniture, and even food retail. The appeal of the experience seems so universal”.



And we were right. In just 8 months since the launch, Eyezon was adopted and fully implemented in a wide range of retail categories – from digital tech and home appliances, apparel and jewelry, to DIY, furniture, and even food retail. The appeal of the experience seems so universal, that in all of these categories we didn't find a single case where Eyezon wouldn't be deployed and implemented with great enthusiasm.

As one of our partners put it – it's as simple as 1-2-3.

1  meeting to prove & sell the concept.

2  weeks to test, deploy and launch the service.

3  months to fully scale it to almost all of the product range, connect all stores and connect the majority of sales staff.


Communication via Eyezon is a totally new experience for everyone: for shop assistants and managers as much as for consumers. Not that they don’t know how to sell or how to purchase – no. But from the toolbox perspective of Eyezon, they’ve surely never done anything like it before. So, our main focus is to make this experience as smooth as possible and as natural as breathing – and more so for large companies with complex infrastructure and many employees.