eyezon blog

Самое сложное в активном образе жизни – сделать первый шаг. Узнайте, как adidas и eyezon вдохновили онлайн покупателей сделать вполне реальный шаг и зайти в магазин спортивных товаров, делая покупки онлайн.

The hardest part of creating an active lifestyle is to take the first step. Learn how adidas, together with eyezon, inspired online customers to take a very physical step into a sporting goods store even when shopping online.

Фольксваген Беларусь представил новый холистический способ покупать машины онлайн.

Based on the eyezon live-streaming sandbox solution, Volkswagen Belarus introduced a new holistic way to shop for and buy cars online.

Основываясь на песочнице лайв стриминга eyezon, компания Hoff представила своим онлайн покупателям действительно захватывающий опыт покупки мебели не только с помощью профессиональных продавцов-консультантов, но и вместе с теми, чье мнение важно.

Hoff, one of the largest Russian retailers of furniture/home accessories, used the eyezon live streaming sandbox to offer ecommerce customers the opportunity to buy furniture live not only with a sales assistant, but also with their friends and family.

Спорт – главная страсть в жизни не только профессиональных спортсменов, но и любителей. Такие люди хорошо разбираются в спортивной одежде и спортинвентаре, поэтому для них очень важно протестировать товар перед покупкой.

Learn how athletic apparel/equipment brand Decathlon launched eyezon live streaming to remove the border separating the online and offline worlds and bring a new dimension of customer experience to online shopping.

De’Longhi – бренд-эксперт в кофейной категории, известный своей высокой оценкой в превосходном качестве эспрессо с помощью eyezon подарил своим покупателям максимально качественный опыт покупки своей продукции в мультибрендовом магазине.

Надоело терять голос и не иметь возможности предоставить персонализированный шоппинг на маркетплейсах?

Global leader in the specialty coffee and espresso, DeLonghi, found a way to provide its customers in multi-brand physical shops with professional, qualified, expert service and consultations.

Ekonika x eyezon вернули главное веселье в модный онлайн шоппинг – mix & match. Читайте наш классный кейс о том, как мы подарили eCommerce покупателям реально ВАУ шоппинг

Haier found a simple solution to the challenge of not losing their voice and exploring ways to differentiate from competitors. The brand placed the eyezon “see live” button on its assortment present on OZON – one of the biggest Russian marketplaces. Thus, Haier was able to stand out on the marketplace and directly connect with their customers. It also allowed the brand to provide personalized and qualified consultations about their products.

Ekonika x eyezon brought back the fun of mix & match in online shopping. Read our cool case about how we gave eCommerce customers really WOW shopping experience

The latest trend of “social commerce” is really just an acknowledgement that social networks are being transitioned to become commerce websites.

eyezon showrooms are an opportunity for businesses to merge their online and offline spheres and create a meaningful space for human interaction with customers that enables action. Showrooms allow businesses to conduct promotions more effectively, highlight new and exciting products to an interested audience of customers as well as potential customers.

“…the human connection established between experienced sales assistants and customers is a brand’s greatest differentiator and essential for customer retention. But how can brands put humans first? By bringing back the role of the sales assistant in sales.”

We are living in a human centric world where human values are the core of social and cultural relationships. Or are they?

eyezon is a digital transformation sandbox allowing every business to build their own masterpiece and offer their own customers something truly unique.

Anyone who has used eyezon knows that it is more than just a live streaming app. It is a digital transformation sandbox offering businesses an unlimited number of opportunities for connecting with their customers on a deeper level during all stages of the buying process.

Businesses are now relying on marketing firms to tell them what their customers are thinking and feeling when making a purchase online. Why not just ask them?

Ever since the start of civilizations selling was a form of a game. And as any game it had its field of play, players, rules and stakes. The game of trade was a play of interests - a ritual exchange and co-creation of values. A social project and a very personal and emotional one.

How should modern retail see itself from a long term perspective? What should it aim for? Well, first of all it’s important to realise that the future consumer and customer is going to occupy 90% of what is now the retail marketplace...

“Eyezon was founded 3 years ago by a group of friends – professionals from sales, digital commerce, inbound and outbound marketing and, of course, software development – in the midst of the perfect storm.”

“eyezon is so much more than an app or a single tool. It's a highly balanced and fastly growing service ecosystem with three tightly interconnected components - the widget, the app, and the control panel.”

“Only lazy marketing people are not lobbying for Live Broadcast Shopping as the most powerful long-term instrument of online sales. Is it really so powerful as they say? ”