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eyezon blog

03.03.2022 | 6 minute read
вау – замотивировать кого-то вести активный образ жизни. теперь продажа спортивных товаров – первый шаг к тренировкам.
Самое сложное в активном образе жизни – сделать первый шаг. Узнайте, как adidas и eyezon вдохновили онлайн покупателей сделать вполне реальный шаг и зайти в магазин спортивных товаров, делая покупки онлайн.
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02.03.2022 | 6 minute read
Wow – to motivate someone to live an active life. Selling sporting goods as the first step of working out.
The hardest part of creating an active lifestyle is to take the first step. Learn how adidas, together with eyezon, inspired online customers to take a very physical step into a sporting goods store even when shopping online.
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08.02.2022 | 6 минут
вау – это сделать покупки автомобилей онлайн новой нормой.
Фольксваген Беларусь представил новый холистический способ покупать машины онлайн.
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08.02.2022 | 6 minute read
Wow – to buy a car online is now the new norm.
Based on the eyezon live-streaming sandbox solution, Volkswagen Belarus introduced a new holistic way to shop for and buy cars online.
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08.02.2022 | 6 минут
Wow – шоппиться онлайн вместе с семьей и друзьями. Встречайте нашу фичу – co-op shopping.
Основываясь на песочнице лайв стриминга eyezon, компания Hoff представила своим онлайн покупателям действительно захватывающий опыт покупки мебели не только с помощью профессиональных продавцов-консультантов, но и вместе с теми, чье мнение важно.
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08.02.2022 | 6 minute read
Wow – to share the experience of shopping live with friends and family. Meet our co-op shopping feature.
Hoff, one of the largest Russian retailers of furniture/home accessories, used the eyezon live streaming sandbox to offer ecommerce customers the opportunity to buy furniture live not only with a sales assistant, but also with their friends and family.
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27.01.2022 | 5 минут
Вау – протестировать спортинвентарь онлайн. Держите ваших продавцов в хорошей форме.
Спорт – главная страсть в жизни не только профессиональных спортсменов, но и любителей. Такие люди хорошо разбираются в спортивной одежде и спортинвентаре, поэтому для них очень важно протестировать товар перед покупкой.
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27.01.2022 | 5 minute read
Wow – to test sport equipment online. Keep your sales staff in a good shape.
Learn how athletic apparel/equipment brand Decathlon launched eyezon live streaming to remove the border separating the online and offline worlds and bring a new dimension of customer experience to online shopping.
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21.01.2022 | 4 minute read
Wow – это быть в двух местах сразу. Новый фиджитал шоппинг.
De’Longhi – бренд-эксперт в кофейной категории, известный своей высокой оценкой в превосходном качестве эспрессо с помощью eyezon подарил своим покупателям максимально качественный опыт покупки своей продукции в мультибрендовом магазине.
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19.01.2022 | 5 minute read
Вау – это выделиться в толпе. Ваш личный продавец на маркетплейсе.
Надоело терять голос и не иметь возможности предоставить персонализированный шоппинг на маркетплейсах?
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21.01.2022 | 4 minute read
Wow – to be in two places at once. A new phygital shopping experience.
Global leader in the specialty coffee and espresso, DeLonghi, found a way to provide its customers in multi-brand physical shops with professional, qualified, expert service and consultations.
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19.01.2021 | 5 минут
Ваши покупатели хотят больше развлечений. Как миксовать и подбирать луки в интернет-магазинах.
Ekonika x eyezon вернули главное веселье в модный онлайн шоппинг – mix & match. Читайте наш классный кейс о том, как мы подарили eCommerce покупателям реально ВАУ шоппинг
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19.01.2022 | 5 minute read
Wow – to stand out in a crowded place. Personal shop assistant from a marketplace.
Haier found a simple solution to the challenge of not losing their voice and exploring ways to differentiate from competitors. The brand placed the eyezon “see live” button on its assortment present on OZON – one of the biggest Russian marketplaces. Thus, Haier was able to stand out on the marketplace and directly connect with their customers. It also allowed the brand to provide personalized and qualified consultations about their products.
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14.01.2021 | 3 minute read
Your shoppers just wanna have fun. “Mix&Match” experience in online shopping.
Ekonika x eyezon brought back the fun of mix & match in online shopping. Read our cool case about how we gave eCommerce customers really WOW shopping experience
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07.12.2021 | 10 minute read
eyez on: social commerce trends
The latest trend of “social commerce” is really just an acknowledgement that social networks are being transitioned to become commerce websites.
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24.11.2021 | 6 minute read
eyezon showrooms
eyezon showrooms are an opportunity for businesses to merge their online and offline spheres and create a meaningful space for human interaction with customers that enables action. Showrooms allow businesses to conduct promotions more effectively, highlight new and exciting products to an interested audience of customers as well as potential customers.
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29.09.2021 | 4 minute read
Eyez on new profession: product streamer
“…the human connection established between experienced sales assistants and customers is a brand’s greatest differentiator and essential for customer retention. But how can brands put humans first? By bringing back the role of the sales assistant in sales.”
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27.08.2021 | 6 minute read
Instead of grabbing your customers’ attention, start engaging them with your ads
We are living in a human centric world where human values are the core of social and cultural relationships. Or are they?
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02.08.2021 | 4 minute read
Digital transformation sandbox
eyezon is a digital transformation sandbox allowing every business to build their own masterpiece and offer their own customers something truly unique.
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10.01.2022 | 7 minute read
eyezon this: Features for More Engaging, Interactive and Lucrative Streams
Anyone who has used eyezon knows that it is more than just a live streaming app. It is a digital transformation sandbox offering businesses an unlimited number of opportunities for connecting with their customers on a deeper level during all stages of the buying process.
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09.07.2021 | 4 minute read
The future of data: live, in-depth and on-demand
Businesses are now relying on marketing firms to tell them what their customers are thinking and feeling when making a purchase online. Why not just ask them?
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26.05.2021 | 2 minute read
Let's make selling fun again
Ever since the start of civilizations selling was a form of a game. And as any game it had its field of play, players, rules and stakes. The game of trade was a play of interests - a ritual exchange and co-creation of values. A social project and a very personal and emotional one.
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26.05.2021 | 3 minute read
Future of retail: decentralized, personal and on demand
How should modern retail see itself from a long term perspective? What should it aim for? Well, first of all it’s important to realise that the future consumer and customer is going to occupy 90% of what is now the retail marketplace...
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11.05.2021 | 4 minute read
In the eye of the perfect storm
“Eyezon was founded 3 years ago by a group of friends – professionals from sales, digital commerce, inbound and outbound marketing and, of course, software development – in the midst of the perfect storm.”
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18.03.2021 | 3 minute read
eyezon: human experience on-demand
“eyezon is so much more than an app or a single tool. It's a highly balanced and fastly growing service ecosystem with three tightly interconnected components - the widget, the app, and the control panel.”
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15.03.2021 | 3 minute read
Stream it like you mean it - the future of online retail
“Only lazy marketing people are not lobbying for Live Broadcast Shopping as the most powerful long-term instrument of online sales. Is it really so powerful as they say? ”
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